Agenda
DAY 2
WEDNESDAY 14 MAY
9:15am
Chairman’s welcome
9:20am
Where is your hotel losing bookings?
Interactive session looking at OTA undercutting and booking journey to identify specific issues for everyone in the room
Charlie Osmond
Co-Founder - Triptease
9:50am
Member rates vs precision discounts: What generates more revenue?
Triptease hosts a panel of hoteliers who all approached discounting differently, or had different concerns about price match but ended up seeing great results.
10:20am
How to win on Google
Google’s hotel tools have evolved dramatically — but are hoteliers keeping up? In this session, Sanjay Vakil breaks down how Google’s platforms are designed to satisfy user intent, why OTAs continue to dominate, and what this means for direct booking strategies. From web experiments to AI planners and the power of Google Hotel Ads, you'll get a behind-the-scenes view of what works (and what doesn't) — plus practical steps every hotelier can take to stay visible, competitive, and direct-first.
10:50am
Morning coffee break
11:20am
How smart marketing and tech drove over 65% direct bookings
What does it really take to turn around a hotel's direct booking performance? Moh Baaghil worked on Dr. Wilkinson’s Resort and Spa’ digital strategies from the ground up. In this session, he breaks down exactly how he did it—what numbers mattered, what data shaped his decisions, and what actions made the biggest impact.
11:55am
Are your guest data powering direct bookings?
Learn how to use data from digital channels to make informed decisions that increase direct bookings and improve overall hotel performance
12:25pm
Email UX teardowns
Your guests open emails — but are they acting on them? In this advanced teardown, our UX leads turn their laser-focused UX lens to the hotel inbox. We'll expose friction points, missed conversion moments, and subtle UX decisions that move the needle.
Whether it’s your upsell strategy, post-stay nurture flow, or abandoned booking recovery — this is the teardown your email funnel has been waiting for.
12:45pm
Lunch break
1:30pm
How to get 80%+ direct bookings via your digital strategy
Case study from a hotel who used digital channels to highlight their brand consistently, build guest trust and increase direct bookings
1:55pm
HiJiffy session
2:20pm
Cloudbeds session
2:40pm
Afternoon coffee break
3:10pm
Using brand and technology to build a perfect booking journey
Case study from a hotel who used digital channels to highlight their brand consistently, build guest trust and increase direct bookings
3:35pm
Chairman’s wrap
3:45pm
Awards ceremony and sparkling reception
Sanjay Vakil,
Former Group Product Manager - Google
Moh Baaghil
VP Digital Strategy + eCommerce - Modus by PM Hotel Group
Rosie Green
Senior CSM - Triptease
Luis Fernando Gutierrez Belmont
Marival Resort
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