HUNDREDS OF HOTELIERS, ONE MISSION: INCREASE YOUR DIRECT BOOKINGS
SANDALS GRANDE ANTIGUA
22 MAY 2025
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We are excited to bring Direct Booking Summit to the Caribbean
“The Caribbean is one of the world’s most dynamic and resilient travel markets, yet independent hoteliers face unique challenges when driving direct bookings. At Triptease, we’re committed to helping hotels take back control of their distribution, maximise revenue, and build stronger relationships with their guests. That’s why we’re thrilled to bring the Direct Booking Summit to the Caribbean for the first time—providing hoteliers with the strategies, technology, and community they need to thrive in today’s digital landscape.”
Triptease Co-founder, Charlie Osmond
“Caribbean Travel Marketplace is where our region’s hoteliers forge critical business partnerships, but sustaining that momentum requires a strong direct booking strategy. That’s why we’re encouraging hoteliers and accommodation providers to extend their stay in Antigua and attend the Direct Booking Summit, Caribbean Edition. This hands-on, interactive event will provide hoteliers with the tools, insights, and expert guidance needed to take control of their distribution, boost profitability, and enhance guest relationships. It’s an unmissable opportunity to future-proof your business in an increasingly competitive landscape.”
CHTA President, Sanovnik Destang
“At CHTA, we are always looking for ways to provide value for our members, providing them with the tools and resources they need to grow and thrive. Particularly for smaller accommodation providers and independent businesses that rely on direct bookings, The Direct Booking Summit, Caribbean Edition, is a timely and valuable addition to our efforts, equipping hoteliers with the latest strategies and tools to reduce reliance on third-party channels and increase profitability. With direct bookings rising globally, this event offers a vital opportunity for Caribbean hoteliers to stay competitive and strengthen their businesses for the future.”
CHTA CEO, Vanessa Ledesma
Attending the Direct Booking Summit in Chicago in 2023 was an incredibly valuable experience! The interactive sessions provided actionable ideas, strategies, and tips to grow our direct business. Sessions were a mix of engaging panel discussions, individual presentations and insights, providing practical tools to drive business growth. The real-life case studies and relatable examples offered plenty of food for thought, making it easy to see how these insights could be applied in our own operations. Beyond the content, the networking opportunities were extremely valuable as they provided the opportunity to connect with industry peers, share challenges, and exchange innovative solutions.
Our Ocean Hotels team is especially excited for the 2025 CHTA Caribbean edition of the Direct Booking Summit on May 22nd in Antigua, right after CHTA Travel Marketplace. It’s a must-attend event for Caribbean hoteliers looking to optimize their direct booking strategy!
CEO/Group General Manager, Ocean Hotels, Barbados, Past President CHTA, Patricia Affonso-Dass
Advisory board
Our esteemed Advisory Board brings together visionaries from the hospitality industry to create an exceptional summit experience.
We are grateful for their strategic guidance and diverse perspectives, ensuring every session, workshop, and networking opportunity delivers maximum value and actionable insights for all attendees.
Sanovnik Destang
President, Caribbean Hotel and Tourism Association and Executive Vice President
Bay Gardens Resorts
Stephanie Mack
Owner
Boutique ROI
Craig Marshall
Regional Commercial Director
Blue Diamond Resorts
Wyb Meijer
Executive Director
St. Maarten Hospitality & Trade Association
Vanessa Ledesma
CEO
Caribbean Hotel and Tourism Association (CHTA)
Lesley Taylor
Director of Revenue
Comfort Suites Paradise Island
Anice O’Neil
Commercial Director
Bay Gardens Resorts
Tanya Williams
Revenue Manager
The Somerset on Grace Bay
Matt Cooper
Founder and Chief Executive Officer
Travel Culture Collab, LLC
“You’ll leave with a three-month plan, a six-month plan and a five-year plan.”
Bethany Bachman
Woodside Hotels
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