Agenda

TikTok: From views to direct bookings
Is TikTok really worth your time? (Spoiler: yes!) Learn how hotels are turning viral moments into actual bookings, and get practical tips for creating content that converts Gen Z scrollers into loyal guests.

The Great Parity Battle 2025
It's time to take control of your pricing. See how top-performing hotels are winning the parity war against OTAs, with real examples and actionable strategies you can steal for your property.

57% more direct bookings: A CRM masterclass
Real numbers, real results. One hotel shares their exact blueprint for transforming their CRM strategy into a direct booking powerhouse. No theory – just practical steps you can implement tomorrow.

AI in action: 10 ways to transform your booking journey
Skip the hype – see real examples of AI making a difference in hotel bookings. From personalisation to pricing, discover practical AI applications that are driving direct bookings right now.

Loyalty 2.0: What actually works in 2025
Are traditional loyalty programs dead? We're getting real about what works (and what definitely doesn't) in modern hotel loyalty. See how innovative hotels are rethinking rewards for today's guests.

Your 2025 guest: Decoded
Discover how successful hoteliers make their CRM work harder to build impactful relationships with guests

Location, location, personalization
Smart geotargeting isn't just about showing different prices. Learn how leading hotels are crafting personalized guest journeys based on location data, and why it's revolutionizing their conversion rates.

The marketing budget showdown
Watch as expert hoteliers battle it out to build the perfect marketing budget. Whether you're working with thousands or millions, learn how to make every marketing dollar count.