Agenda
DAY 1
TUESDAY 13 MAY
9:00am
Chairman’s welcome
9:10am
Building a foolproof direct booking strategy
Join us as we (literally!) build a successful direct booking strategy live on stage. Charlie will be joined by industry experts to battle it out and convince you that their strategy is best.
9:35am
Getting profitability right
Tired of watching your revenue vanish before it hits the bottom line? This session delivers actionable strategies that actually impact your hotel's profitability. We'll explore common profit killers, revenue management techniques that work, and operational efficiencies the top-performing properties implement.
Anthony Melchiorri
Host and Co-Executive Producer of Hotel Impossible and Five Star Secrets
9.55am
What hotel guests and 125 million reservations tell us about the future of direct bookings
10:25am
Morning coffee break
11:00am
Personalized pricing: What hotels can learn from casinos
Casinos have mastered the art of dynamic, personalized pricing — tailoring offers based on real-time customer behavior, loyalty, and lifetime value. So why are hotels still stuck with static rates and broad segments? This session unpacks the high-stakes strategies casinos use to keep players coming back and shows how hoteliers can apply the same techniques to boost conversion, loyalty, and revenue. If you’re serious about pricing smarter, this is the playbook you need.
11:25am
Winning on TikTok, the new social channel hoteliers need to master
TikTok has become a go-to platform for travel inspiration, actively shaping travel decisions from the initial idea to targeted searches and even bookings. More and more people rely on authentic content from the community. But how can hotels leverage this new dynamic to their advantage?
In this session TikTok will showcase how hotels are reaching new audiences—through organic content, creator collaborations, and targeted campaigns.
12:00pm
How top travel brands are using neuroscience and storytelling to drive conversions
Discover how leading travel brands are transforming their customer experiences through the power of storytelling and the science of the brain. We’ll dive into the intersection of neuroscience and marketing, uncover the emotional triggers that influence decision-making and inspire action. Learn how to craft compelling narratives that captivate your audience, build trust, and drive meaningful conversions. You will walk away with concrete steps you can take to begin using neuroscience in your context strategy.
12:25pm
Lunch break
1:30pm
Revenue rumble showdown
Two revenue managers. One holiday weekend. Who will come out on top?
Independence Day is looking quiet—so what’s the game plan? In this high-stakes battle, two revenue managers will go head-to-head, breaking down their data, strategies, and tactics in real-time. From pricing maneuvers to marketing plays, watch as they defend their approach and challenge each other’s decisions.
Expect bold moves, data-driven debates, and a few surprises. Will their strategies spark fireworks or fizzle out? You decide!
1:55pm
Assessing the lifetime value of guests
2024 has marked a major turning point in hospitality—where data has emerged as the industry’s most valuable currency. In this eye-opening session, we’ll explore how the smartest hoteliers are using data to not only understand the full lifetime value of a guest but to actively grow it through personalized, profitable engagement. From creating unified guest profiles and eliminating data silos to deploying AI that makes real-time decisions at scale, discover how to turn guest data into revenue-driving action.
2:25pm
Wholesale masterclass
Discover the strategies of working with wholesalers to maximize hotel revenue while safeguarding your direct booking strategy. In this session, a wholesale expert will share insider knowledge on optimizing partnerships with wholesale distributors.
3:05pm
3:35pm
The parity problem: Managing OTAs and price distribution
Rate undercutting. Rogue wholesalers. Price discrepancies on every metasearch channel. In today’s hyper-fragmented distribution landscape, maintaining parity is more challenging—and more critical—than ever. In this session, a leading parity expert will reveal the innovative strategy their team implemented to regain control of rate distribution and protect direct revenue.
4:00pm
Afternoon coffee break
4:15pm
Using your hotel data to win more valuable bookings
Your best guests spend more, stay longer, and cost less to acquire. But how do you find more of them?
Your PMS and CRM only tell part of the story. The real signals — who’s in the market, where they’re looking, and what drives them to book — are happening right now across search, metasearch, and your website.
4:40pm
Revinate session
5:10pm
AI agents - Breaking down data silos
Using no-code AI Agent tools to help you get your job done. Connecting hotel systems and getting more from your tech stack
5:40pm
The Direct Booking Summit Party!
Anthony Lazzara
Siteminder
Stephanie Wheeler
VP Revenue - Boyd Gaming
Katie Camacho Smith
Head of Industry - TikTok
Jason Craparo
Founder - Hovr
Anamaria Carillo
Webbeds
Jonathan Hickford
Product Manager - Triptease
Andrew Williamson
Group Product Manager - Triptease
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