THE PROBLEM
Guest Disconnect
Reliance on third-party channels means losing the most valuable asset: the direct relationship with your guest.
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Join us at Direct Booking Summit 2026 - Mexico City, and discover how the world’s leading hoteliers are shaping the future of direct bookings.
The only event focused on helping hoteliers worldwide drive more direct bookings revenue.
Join hundreds of hoteliers who refuse to let OTAs control their revenue.
OTA dependency has reached crisis levels with comissions rates escalating to 15-30%+. The four largest OTAs spent $17.8B on marketing in 2024 alone.
Direct Booking Summit, powered by Triptease, is here to level the playing field. It is the only event that solely focuses on direct booking strategies, tools, and tactics.
Every day you delay costs you $200-500 per room per month in unnecessary OTA commissions. Direct Booking Summit 2026 pays for itself with the first strategy you implement.
Secure your place at the most anticipated hotel event of the year. All passes grant full access to an unparalleled experience including:
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Hear case studies from hotels achieving 50%+ direct booking ratios with actionable takeaways you can implement right away.
No fluff, no jargon, just hoteliers sharing 'been there, done that' learnings and successes.
Straight-up knowledge.
You’ll get actionable insights with immediate implementation strategies. From AI to rate parity, you will get tailored action points.
You’ll meet hoteliers solving the same challenges you face.
Be inspired by some of the brightest minds in the industry and join the direct booking community.
Boost your knowledge.
Our partners will show you how technology is opening up new opportunities.

An exclusive gathering of the industry’s brightest minds and decision-makers
We bring together the brightest minds in hospitality.
2026 speakers to be announced soon!
We’re looking for hoteliers, innovators, and industry leaders who can showcase proven results, bold ideas, and lessons learned. Apply now to speak at the Direct Booking Summit and inspire the global hotel community with your achievements.
We are working on our 2026 agenda and can’t wait to release it soon.
In the meantime, view some of the sessions from our past events.
Our agenda is a taco of knowledge-packed with flavor and guaranteed to leave you satisfied. Get ready for two days of actionable insights that are anything but mild.
Join us in this interactive session as we open the day by exploring the most important direct booking projects. Share your strategy, see how your priorities compare with other hotels, and discuss the gap between project goals and daily business reality. Then we’ll bring everything together to see what matters most in 2025,
Take a data-driven look at how travelers are booking today and uncover the latest trends in hotel discovery, channel use and website expectations. Backed by direct feedback from the world's travellers and insights from millions of reservations, this session will deliver practical strategies to boost direct bookings and stay ahead of evolving traveler preferences.
In an era of personalization, one size fits all no longer works. This session dives into how hotels are adapting to generational preferences in communication and service delivery. Explore practical strategies for creating tailored experiences, leveraging generational personas, and finding common ground to drive bookings and guest loyalty.
Casinos have mastered the art of dynamic, personalized pricing — tailoring offers based on real-time customer behavior, loyalty, and lifetime value. So why are hotels still stuck with static rates and broad segments? This session unpacks the high-stakes strategies casinos use to keep players coming back and shows how hoteliers can apply.
In the interactive session we’ll look at which hotel websites do the best job of converting visitors to bookers, and talk about some of the reasons why. Join us to find out what’s really working, how hotels compare, and what might improve your booking journey.
With decades of experience managing assets across brands like Hilton, Marriott, and Four Seasons, Monty Bennett knows what keeps hotel owners up at night. In this executive-level session, he’ll explore the art of aligning owner expectations with operational realities, driving sustainable profitability, and navigating macroeconomic headwinds. Ideal for senior leaders seeking to strengthen owner relationships and unlock portfolio growth.
What does it really take to turn around a hotel's direct booking performance? Moh Baaghil worked on Dr. Wilkinson’s Resort and Spa’ digital strategies from the ground up. In this session, he breaks down exactly how he did it—what numbers mattered, what data shaped his decisions, and what actions made the biggest impact.
Google’s hotel tools have evolved dramatically — but are hoteliers keeping up? In this session, Sanjay Vakil breaks down how Google’s platforms are designed to satisfy user intent, why OTAs continue to dominate, and what this means for direct booking strategies. From web experiments to AI planners and the power of Google Hotel Ads, you'll get a behind..
When departments collaborate, profits follow. In this powerful case study session, Matthew Peschke, Senior Director of Corporate Marketing at Marcus Hotels and Resorts, shares how the company dismantled long-standing silos between sales, marketing, revenue, and F&B — replacing them with a unified commercial strategy that’s delivering real results.
What happens when you stop guessing and start using real-time data to drive action? Fernando Belmont, Corporate Digital Marketing Manager at Marival Resorts, shares how a strategic integration of AI and CRM tools led to a 37%...
For the first time at Direct Booking Summit, we are planning a cultural trip around Mexico exclusively for our attendees.
More info to come.
Explore key learnings, strategies, and success stories from hospitality leaders who joined us in Dallas, the Caribbean, Chicago, Bangkok, New Orleans, and Berlin.







Be among the first to secure your spot.
We want to make things simple: if you don’t see your answer here, our AI Chatbot is ready to help.
✓ Full pass to the two-day Summit including interactive workshops, case studies and insightful keynotes.
✓ Over 10+ hours of networking time.
✓ Tea, coffee, drinks, breakfast, lunch and snacks provided on both days of the Summit.
✓ The Party at the end of day one with dinner and drinks provided.
✓ Access to bespoke Direct Booking Coaching and Triptease’s benchmarking data.
✓ Shared access to the presentation slides from every session.
✓ The post-event report including all the key takeaways from every session.
Please note that travel and accommodation is not included in your ticket, however limited discounted room rates at the venue will be made available soon.
The summit will be a 100% in-person event.
Whatever you feel most comfortable in! Most attendees wear business casual and dress up a bit more for the main party at the end of day one.
A full refund minus the non-refundable registration platform fee is available for any request that comes in by April 11th, 2026. No cancellation or refund will be offered after.
If you have any questions about the event or would like more information, please don’t hesitate to get in touch with us at hq@directbookingsummit.com
We'd love to hear from you! Please email hq@directbookingsummit.com with your talking points.The deadline to submit any speaking opportunity request is November 13th, 2025.
The Direct Booking Summit is exclusively for hoteliers, and we vet the tech vendors attending the event.If you would like to buy a ticket, please email hq@directbookingsummit.com to apply.
Vendor seats are limited.