Direct Booking Summit

Join us at Direct Booking Summit 2026 - Mexico City, and discover how the world’s leading hoteliers are shaping the future of direct bookings.


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12-13
MAY
2026

WHY ATTEND DIRECT BOOKING SUMMIT?

The only event focused on helping hoteliers worldwide drive more direct bookings revenue.
Join hundreds of hoteliers who refuse to let OTAs control their revenue.

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THE PROBLEM

Guest Disconnect

Reliance on third-party channels means losing the most valuable asset: the direct relationship with your guest.

THE SOLUTION

Reclaim Your Narrative

The Direct Booking Summit delivers intelligence, tools and a peer network to build a profitable, sustainable direct strategy.

THE IMPACT

Sustainable, Profitable Growth

+15–20% uplift in direct revenue on average — and a brand that compounds in value.

THE PROBLEM

OTA dependency has reached crisis levels with comissions rates escalating to 15-30%+. The four largest OTAs spent $17.8B on marketing in 2024 alone.

THE SOLUTION

Direct Booking Summit, powered by Triptease, is here to level the playing field. It is the only event that solely focuses on direct booking strategies, tools, and tactics.

THE IMPACT

Every day you delay costs you $200-500 per room per month in unnecessary OTA commissions. Direct Booking Summit 2026 pays for itself with the first strategy you implement.

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Book early for best prices

More info coming soon
stay tuned for early-bird offers.

Secure your place at the most anticipated hotel event of the year. All passes grant full access to an unparalleled experience including:

  1. Access to all the sessions
  2. Networking, lunch and dinner
  3. Exclusive post-show party
Launch Ticket
$999USD

Exclusively for hoteliers only. Registers one (1) attendee.

● Available until Jan 31, 2026
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Vendor Ticket
Requires Approval
$4,499USD

This ticket is for tech providers.

● Available until May 13, 2026
Request to Buy
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Ticket Type
Pionero Pass
Super Early Access
USD 1,000
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Ticket Type
Templo Pass
First Release
USD 1,500
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Ticket Type
Zócalo Pass
Final Release
USD 2,000
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Direct Booking Summit

BOOST DIRECT BOOKINGS

Hear case studies from hotels achieving 50%+ direct booking ratios with actionable takeaways you can implement right away.

No fluff, no jargon, just hoteliers sharing 'been there, done that' learnings and successes.

HANDS-ON WORKSHOPS

Straight-up knowledge.

You’ll get actionable insights with immediate implementation strategies. From AI to rate parity, you will get tailored action points.

PEER NETWORKING

You’ll meet hoteliers solving the same challenges you face.

Be inspired by some of the brightest minds in the industry and join the direct booking community.

TECHNOLOGY DEMOS

Boost your knowledge.

Our partners will show you how technology is opening up new opportunities.

Direct Booking Summit

Who attends

An exclusive gathering of the industry’s brightest minds and decision-makers

Derek Brewster
"The thing I love the most about Direct Booking Summit is its homegrown, organic feel. It’s hoteliers helping other hoteliers — real information, tactics, tools, tips and tricks you can take back to your hotel."

- Derek Brewster

Sales and Marketing Director, Lotte New York Palace

Woodside
"It is a place where innovation intersects with practicality and actionable items. You can leave with a three-month plan, a six-month plan, even a five-year plan — and you get to meet some great new folks."

- Bethany Bechman

Marketing Consultant, Woodside Hotels

Lori Kiel
"DBS is 100% abour making sure the audience walks away with actionable takeaways -
not just an endorsement for who to call"

- LORI KIEL

Senior Vice President of Revenue Management,
Pyramid Global Hospitality

Don
"DBS is the Olympics of direct bookings, a wealth of knowledge where everyone can learn."

- Don MacCorquodale

Director of Sales and Revenue Management, One King West Hotel & Residence

Rubin
"I really enjoy the party atmosphere — getting to know people. It’s an intimate conference, so you meet just the right amount of people, but the insights and ideas I’m coming away with are phenomenal."

- Steve Rubin

Vice President of Revenue Management, Schulte Hospitality Group

Sanovnik
"There aren’t any other conferences in the world that focus solely on how to get more direct bookings. If you want to take advantage of the demand while it’s here, this is the place to come."

- Sanovnik Destang

Executive Director, Bay Gardens Resorts

Jason Pirock

"It is full of so much great content, the networking is incredible, and there are a million things you’re going to take away — so bring your whole team."

- Jason Pirock

VP Global Brand Marketing, OUTRIGGER Hospitality Group

PREVIOUS SPEAKERS

We bring together the brightest minds in hospitality.

2026 speakers to be announced soon!

Have you driven measurable success with your direct booking strategy?

We’re looking for hoteliers, innovators, and industry leaders who can showcase proven results, bold ideas, and lessons learned. Apply now to speak at the Direct Booking Summit and inspire the global hotel community with your achievements.

agenda

We are working on our 2026 agenda and can’t wait to release it soon.
In the meantime, view some of the sessions from our past events.

dbs agenda

Coming Very Soon!

Our agenda is a taco of knowledge-packed with flavor and guaranteed to leave you satisfied. Get ready for two days of actionable insights that are anything but mild.

9:30am

Chairman’s welcome

10:00am
Charlie Osmond

Join us in this interactive session as we open the day by exploring the most important direct booking projects. Share your strategy, see how your priorities compare with other hotels, and discuss the gap between project goals and daily business reality. Then we’ll bring everything together to see what matters most in 2025,

Building a perfect direct booking strategy: What matters most?

10:30am
Anthony Lazzara

Take a data-driven look at how travelers are booking today and uncover the latest trends in hotel discovery, channel use and website expectations. Backed by direct feedback from the world's travellers and insights from millions of reservations, this session will deliver practical strategies to boost direct bookings and stay ahead of evolving traveler preferences.

What hotel guests and 125 million reservations tell us about the future of direct bookings

10:30am
Dom Donatoni & Evan Crawford

In an era of personalization, one size fits all no longer works. This session dives into how hotels are adapting to generational preferences in communication and service delivery. Explore practical strategies for creating tailored experiences, leveraging generational personas, and finding common ground to drive bookings and guest loyalty.

From Boomers to Gen z: personalizing service and marketing

10:45am

Morning coffee break

11:45am
Stephanie Wheeler & John Lingos-Webb

Casinos have mastered the art of dynamic, personalized pricing — tailoring offers based on real-time customer behavior, loyalty, and lifetime value. So why are hotels still stuck with static rates and broad segments? This session unpacks the high-stakes strategies casinos use to keep players coming back and shows how hoteliers can apply.

Personalized pricing: What hotels can learn from casinos

1:00pm
Sarah Dandashy

Winning on TikTok, the social channel hoteliers need to master

1:00pm
Jason Craparo

How top travel brands are using neuroscience and storytelling to drive conversions

11:30 AM - 12:30 PM

Chairman’s welcome

8:45am

Chairman’s welcome

8:50am
Charlie Osmond

In the interactive session we’ll look at which hotel websites do the best job of converting visitors to bookers, and talk about some of the reasons why. Join us to find out what’s really working, how hotels compare, and what might improve your booking journey.

The best or the rest? Benchmarking hotel website performance

9:25am
Charlie Osmond & Monty Bennett

With decades of experience managing assets across brands like Hilton, Marriott, and Four Seasons, Monty Bennett knows what keeps hotel owners up at night. In this executive-level session, he’ll explore the art of aligning owner expectations with operational realities, driving sustainable profitability, and navigating macroeconomic headwinds. Ideal for senior leaders seeking to strengthen owner relationships and unlock portfolio growth.

Strategies for hotel profitability and growth

10:05am
Moh Baaghil & Rosie Green

What does it really take to turn around a hotel's direct booking performance? Moh Baaghil worked on Dr. Wilkinson’s Resort and Spa’ digital strategies from the ground up. In this session, he breaks down exactly how he did it—what numbers mattered, what data shaped his decisions, and what actions made the biggest impact.

How smart marketing and tech drove over 80% direct bookings

10:40am
Sanjay Vakil

Google’s hotel tools have evolved dramatically — but are hoteliers keeping up? In this session, Sanjay Vakil breaks down how Google’s platforms are designed to satisfy user intent, why OTAs continue to dominate, and what this means for direct booking strategies. From web experiments to AI planners and the power of Google Hotel Ads, you'll get a behind..

How to win on google

10:45am

Morning coffee break

11:45am
Matthew Peschke

When departments collaborate, profits follow. In this powerful case study session, Matthew Peschke, Senior Director of Corporate Marketing at Marcus Hotels and Resorts, shares how the company dismantled long-standing silos between sales, marketing, revenue, and F&B — replacing them with a unified commercial strategy that’s delivering real results.

How Marcus Hotels Reimagined the Commercial Team to Drive Growth

12:10am
Luis Fernando Gutierrez Belmont

What happens when you stop guessing and start using real-time data to drive action? Fernando Belmont, Corporate Digital Marketing Manager at Marival Resorts, shares how a strategic integration of AI and CRM tools led to a 37%...

From guesswork to growth: How Marival incorporated AI into their CRM to drive more bookings direct

experience Mexico
like a local

For the first time at Direct Booking Summit, we are planning a cultural trip around Mexico exclusively for our attendees.

More info to come.

pAST EVENTS

Explore key learnings, strategies, and success stories from hospitality leaders who joined us in Dallas, the Caribbean, Chicago, Bangkok, New Orleans, and Berlin.

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FAQs

We want to make things simple: if you don’t see your answer here, our AI Chatbot is ready to help.

What is included in my ticket?

Full pass to the two-day Summit including interactive workshops, case studies and insightful keynotes.

Over 10+ hours of networking time.

✓ Tea, coffee, drinks, breakfast, lunch and snacks provided on both days of the Summit.

✓ The Party at the end of day one with dinner and drinks provided.

✓ Access to bespoke Direct Booking Coaching and Triptease’s benchmarking data.

✓ Shared access to the presentation slides from every session.

✓ The post-event report including all the key takeaways from every session.

Please note that travel and accommodation is not included in your ticket, however limited discounted room rates at the venue will be made available soon.

Is the event taking place in person, virtually or as a hybrid event this year?

The summit will be a 100% in-person event.

What is the dress code?

Whatever you feel most comfortable in! Most attendees wear business casual and dress up a bit more for the main party at the end of day one.

Where can I find the event Terms & Conditions?
What's the refund policy?

A full refund minus the non-refundable registration platform fee is available for any request that comes in by April 11th, 2026. No cancellation or refund will be offered after.

How can I CONTACT THE ORGANIZER

If you have any questions about the event or would like more information, please don’t hesitate to get in touch with us at hq@directbookingsummit.com

How DO I APPLY TO BE A SPEAKER?

We'd love to hear from you! Please email hq@directbookingsummit.com with your talking points.The deadline to submit any speaking opportunity request is November 13th, 2025.

I AM A TECH VENDOR. HOW DO I BUY A TICKET? 

The Direct Booking Summit is exclusively for hoteliers, and we vet the tech vendors attending the event.If you would like to buy a ticket, please email hq@directbookingsummit.com to apply.

Vendor seats are limited.

09:00

Chairman's Welcome

Charlie OsmondView details
09:30

Keynote: The Future of Guest Experience

Charlie OsmondView details
10:30

mastering metasearch

Charlie OsmondView details
11:30

morning Coffee Break

12:30

The Power of First-Party Data

Charlie OsmondView details
VIEW FULL AGENDA
09:30 - 10:15

Building a perfect direct booking strategy: What matters most?

Charlie OsmondView details